Hilton Hotel Melbourne
Location: Melbourne, Australia
Client / Partner: Hilton Hotels; Bates Smart Architects
The Brief
When Hilton reimagined its Melbourne property within the heritage-listed 1931 Equity Chambers building, they sought to create a culturally resonant hospitality landmark. Partnering with Bates Smart, they engaged Juddy Roller to curate street art both inside and outside the building, to embody Melbourne’s globally celebrated street art scene.
Our Approach
Juddy Roller curated and produced a series of site-specific murals that serve as the entrance moment for Hilton Melbourne.
Collaborated closely with Bates Smart to ensure seamless integration into the architectural and design vision.
Commissioned internationally and locally known artists to deliver a work grounded in Melbourne’s creative identity.
Executed the production with precision—high-end finish, contextual relevance, and cultural integrity.
The Outcome
The mural transformed the laneway entrance into a dynamic cultural moment, elevating the guest experience upon arrival.
Enhanced the hotel’s identity as a luxury venue deeply rooted in Melbourne’s creative culture.
Strengthened Hilton’s brand positioning through authentic engagement with local art and heritage.
Recognition & Awards
Finalist, Victorian Premier’s Design Awards - Architectural Design category
Winner, Best Hotel Design - Eat Drink Design Awards
“Hilton Melbourne celebrates culture through a carefully curated street art experience.”
Vogue Living
See our latest projects below
Ready to start your journey?
Contact us, we are always up for a new challenge!