Wall to Wall Mordi Village
City of Kingston, Victoria | 2024–2025
Key Outcomes and Performance Indicators
Key Outcomes & Performance Indicators
Across two festival editions, Wall to Wall Festival delivered measurable cultural, economic, and community outcomes for Mordi Village:
20+ permanent large-scale murals delivered by leading Australian and international artists
10,000+ attendees in 2024, with a 15–20% increase in visitation in 2025
300% economic uplift reported by local traders during festival periods
500,000+ social media impressions generated in 2025
163 Earned Media Pieces - Including Channel 10 News' Must Do Melbourne
99.4% community satisfaction, with respondents (327 total respondents) rating the event “very satisfied” or “satisfied.”
Creation of a permanent, self-guided street art trail supporting year-round visitation
These outcomes were formally recognised by the City of Kingston as contributing directly to precinct revitalisation, local business growth, and long-term cultural value.
Project Summary
In 2024 and 2025, Mordi Village became the backdrop for one of Victoria’s most successful recent street art precinct transformations, delivered through the Wall to Wall Festival in partnership with the City of Kingston.
What was previously a quiet, under-recognised industrial pocket of Mordialloc is now a vibrant outdoor gallery, a walkable cultural destination defined by permanent large-scale murals, activated public space, and sustained visitation beyond the event period.
Across two festival editions, Wall to Wall transitioned from a live cultural event into a long-term placemaking asset, embedding art into the fabric of the precinct while delivering immediate economic, cultural, and social benefits for the local community.
The Challenge
Mordi Village had strong local businesses and creative operators, but lacked a clear identity, destination appeal, and foot traffic beyond peak trading hours.
The City of Kingston identified an opportunity to:
revitalise the precinct without major capital works
strengthen local business performance
create a cultural drawcard that lived beyond a single event
build a legacy asset for residents and visitors alike
The Approach
Curated and delivered by Juddy Roller, Wall to Wall Festival was introduced as a two-year, place-based cultural intervention, rather than a one-off event.
The approach focused on:
permanent, high-quality murals by leading Australian and international artists
deep collaboration with traders, property owners, and council
live painting as a public spectacle, drawing people into the streets
a festival program that layered food, music, tours, workshops, and family-friendly activity
the creation of a self-guided art trail to ensure long-term value
The Festival Experience
The live festival weekends in April 2024 and April 2025 brought the precinct to life with:
live mural painting across multiple sites
guided street art tours
artist talks and open studios
live music and DJs
food trucks, tastings, and local hospitality
markets, workshops, and youth engagement programs
The result was a high-energy but inclusive street festival that attracted locals, families, and visitors from across Melbourne.
Legacy
Crucially, Wall to Wall did not end when the paint dried.
The completed murals now form a self-guided street art trail, encouraging repeat visitation and positioning Mordi Village as a permanent cultural destination within Melbourne’s south-east.
The project aligns with Kingston’s broader Economic Development Strategy and Council Plan, demonstrating how curated public art can function as cultural infrastructure, not decoration.
Why It Worked
Wall to Wall’s success in Mordi Village came down to:
expert curation with cultural credibility
permanent outcomes, not temporary spectacle
strong council leadership and trader buy-in
a festival model that prioritised quality over quantity
an understanding of art as a long-term place-shaping tool
As noted by Kingston’s Mayor, the festival has left “a lasting legacy” and provides a proven model for other activity centres and communities seeking meaningful revitalisation
The Art Lives On
The defining feature of Wall to Wall is permanence.
Murals commissioned through the festival:
Become landmarks and meeting points
Function as tourism assets and visual identifiers
Continue to generate visitation long after installation
This is why Wall to Wall is best understood not as an event, but as cultural infrastructure - low-cost relative to major capital works, yet capable of delivering immediate and compounding impact.