Adnate's 13-storey portrait of Kylie Minogue on Clement House, Flinders Street, Melbourne
Case Study · Telstra & AFL · 2026 AFL Grand Final

Kylie Minogue, 13 storeys above Melbourne.

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Clients
Telstra & AFL
Agency
Mushroom Creative House
Location
Clement House, Flinders St, Melbourne
Project Type
Major Event Activation
01 Overview

21 days. 13 storeys. 7 days to paint an icon.

For the 2026 Toyota AFL Grand Final, Juddy Roller commissioned, curated and produced a monumental portrait of Kylie Minogue by acclaimed Australian artist Adnate. The work was created for Telstra and the AFL, alongside Mushroom Creative House, who led the Grand Final entertainment.

The portrait rises 13 storeys above Flinders Street on Clement House, directly opposite Flinders Street Station, and looks east across the city towards the MCG, where Kylie headlined the Telstra Pre-Game Entertainment.

From the first phone call to the deadline took 21 days. Once everything needed to get him onto the wall was in place, Adnate had seven days to paint it. The final strokes went on about 20 minutes before Kylie arrived to see it.

Lead time
21.

Days from first call to deadline

Height
13.

Storeys on Clement House

Painting
7.

Days to paint the portrait

Materials
150+

Cans of spray paint

Margin
20.

Minutes to spare before the reveal

02 The Challenge

The Brief

Mushroom Creative House first called about a mural of around two storeys to celebrate Kylie’s homecoming for Grand Final week. There was one problem: there wasn’t a wall. Within days, the ambition had become Clement House, a blank 13-storey facade in one of Melbourne’s most visible locations. The deadline didn’t move.

Our Approach

Engaged as commissioner, curator and producer, Juddy Roller brought long-time collaborator Adnate onto the project. We then ran permissions, access, engineering, cranage and swing-stage installation all at once, because every day lost was one less day to paint.

The Outcome

A 13-storey portrait of one of Australia’s most recognisable performers, above the centre of her hometown and facing the MCG. On reveal day, Kylie stepped onto the swing stage, rode up the building and added the finishing touches herself.

Swing stage on the blank 13-storey wall of Clement House
The blank wall
The swing stage seen through rebar on the neighbouring Lendlease site
Access via the Lendlease site
Adnate's first marks on Clement House
First marks
“When we got the first phone call, we had 21 days until the deadline. At that point, there wasn’t even a wall.”
→ Shaun Hossack
Founder & Creative Director
Juddy Roller
03 The Delivery

Nowhere to hide, and no time to lose.

Engineered Access

Michael Griffin and the team at Rigid Scaffolding designed, engineered, approved and installed the suspended swing-stage system in time.

Cross-Site Cranage

The adjoining Lendlease construction site let us crane the swing-stage equipment into position, saving days we didn’t have.

Permits & Stakeholders

Building owners, construction teams, the City of Melbourne and the Victorian Government were all aligned in a matter of days.

Painting in Public

Adnate and a two-person painting team worked down the building for seven days, in full view of thousands of commuters passing Flinders Street Station.

Adnate rolling orange paint on the swing stage
Painter in a respirator with the Flinders Street Station dome behind
Paint tins and hoses on the swing stage
Juddy Roller crew member at work on the wall
The mural in progress above Flinders Street, with a tram and traffic below

Directly opposite Flinders Street Station, one of the busiest corners in Australia.

04 The Reveal

Welcome home, Kylie.

On reveal morning the team was still painting. About 20 minutes before Kylie arrived, the final work was done. She walked onto site, stood beneath a 13-storey portrait of herself, then stepped onto the swing stage and added the finishing touches.

That Saturday, she headlined the Telstra Pre-Game Entertainment at the MCG, the stadium her portrait looks towards.

Art, music, sport and Melbourne, at monumental scale.
Kylie Minogue in front of her mural at Flinders Street
Photo: Mushroom Creative House
Kylie Minogue and Adnate in front of the finished mural
Photo: Mushroom Creative House
The finished 13-storey portrait of Kylie Minogue
The finished mural framed by construction rebar
A Juddy Roller crew member looking up at the finished mural

Got a wall, a deadline, or both?

This project shows what Juddy Roller does best: turning an ambitious idea into landmark public art, with the curation, production and stakeholder management to deliver it when the timeline says it can’t be done. After more than 15 years of putting artwork onto buildings, silos and public spaces, this one stands apart for its combination of scale, location, subject and time.

Subject
Kylie Minogue
Artist
Adnate
Commissioner, Curator & Producer
Juddy Roller
Agency
Mushroom Creative House
Clients
Telstra & AFL
Swing Stage & Access
Rigid Scaffolding
Location
238–242 Flinders St, Melbourne
Timeline
21 days lead · 7 days painting