An outdoor basketball court with vibrant green and yellow painted surface in front of a building featuring large murals of two women, one holding a basketball, in an urban setting on a sunny day.

Marvel Stadium

Client: Visit Victoria & Basketball Australia
Location: Marvel Stadium, Docklands

The Brief

Ahead of the historic Boomers vs USA games at Marvel Stadium, Visit Victoria and Basketball Australia engaged Juddy Roller to create a stadium-scale mural and painted court that celebrated Australia’s basketball heritage and built hype for the event series. The activation transformed the Gate 7 precinct into a fan magnet and media backdrop.

Large mural art featuring diverse basketball players on a building exterior, with a basketball court below.

The Approach

  • Create an 18-metre mural featuring basketball icons Ben Simmons, Andrew Bogut, Lauren Jackson, Liz Cambage & Andrew Gaze.

  • Custom-painted basketball court, transforming the area into a playable fan zone and media backdrop.

  • Full end-to-end production: creative direction, artist management, safety and compliance, and stadium coordination.

  • Unveiled with star athletes in February 2019, just before tip-off of the Boomers vs USA games.

An outdoor basketball court with a vibrant, abstract green, yellow, and black graffiti-style mural on the surface, featuring various circular patterns and dynamic shapes, with a basketball hoop at one end and a large mural of a young man holding a basketball on the wall nearby.

The Outcome

  • Transformed section of Marvel Stadium into an interactive fan zone destination for fans, selfies, and press coverage.

  • Became part of the Boomers vs USA spectacle, which drew 52,079 fans — the largest crowd in Australian basketball history.

  • Amplified across Visit Victoria, Basketball Australia, and Marvel Stadium channels, reinforcing Melbourne as the basketball capital of Australia..

Indoor basketball hoop with a brightly colored, abstract green backboard and a warning sign that states improper installation can cause serious injury or death.

“Australian basketball greats honoured in Marvel Stadium mural”

Roy Ward, Sydney Morning Herald

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  • An outdoor scene with modern architecture featuring a large colorful basketball-themed mural on a building wall. In the foreground, there are green abstract playground sculptures and a concrete area with a few people walking in the distance. The sky is clear with some wispy clouds.

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A woman in a white baseball cap and black shirt painting a large outdoor mural with a paintbrush, standing on a ladder against a blue sky background.