Marvel Stadium
Client: Visit Victoria & Basketball Australia
Location: Marvel Stadium, Docklands
The Brief
Ahead of the historic Boomers vs USA games at Marvel Stadium, Visit Victoria and Basketball Australia engaged Juddy Roller to create a stadium-scale mural and painted court that celebrated Australia’s basketball heritage and built hype for the event series. The activation transformed the Gate 7 precinct into a fan magnet and media backdrop.
The Approach
Create an 18-metre mural featuring basketball icons Ben Simmons, Andrew Bogut, Lauren Jackson, Liz Cambage & Andrew Gaze.
Custom-painted basketball court, transforming the area into a playable fan zone and media backdrop.
Full end-to-end production: creative direction, artist management, safety and compliance, and stadium coordination.
Unveiled with star athletes in February 2019, just before tip-off of the Boomers vs USA games.
The Outcome
Transformed section of Marvel Stadium into an interactive fan zone destination for fans, selfies, and press coverage.
Became part of the Boomers vs USA spectacle, which drew 52,079 fans — the largest crowd in Australian basketball history.
Amplified across Visit Victoria, Basketball Australia, and Marvel Stadium channels, reinforcing Melbourne as the basketball capital of Australia..
“Australian basketball greats honoured in Marvel Stadium mural”
Roy Ward, Sydney Morning Herald
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