Indi Footscray
CASE STUDY:06
ARTISTS01
ARTISTSArt as the foundation, not an afterthought
Location: Footscray, Melbourne
Client: Investa
Scope: Art Direction + Activation
Scale: 6 Murals · Live Launch Event
Indi Footscray is a build-to-rent residential development by Investa, designed to deliver a new model of urban living in Melbourne's inner west. Juddy Roller was engaged to curate and deliver a large-scale public art activation — integrating six murals into the development and anchoring a culturally driven launch event.
The project positioned art not as an addition, but as a core component of the development's identity and marketing strategy. Culture came first. Everything else followed.
To transform the Wangaratta Railway Station underpass into a more engaging and welcoming public space, while reflecting the identity, history and cultural significance of the region.
The project formed part of broader investment in the station precinct, with an opportunity to embed lasting cultural value into new infrastructure and contribute to Wangaratta’s growing public art network.
Brief
Juddy Roller curated and delivered the project, commissioning Yorta Yorta artist Tommy Day to lead the creative vision. Drawing on strong cultural ties to the region, Day developed the work in close consultation with Traditional Owners and local Elders.
The design references the concept of songlines — routes of movement, memory and connection embedded in the land — using flowing forms and bold colour to evoke movement across Country and connect contemporary journeys with deeper ancestral pathways.
Approach
The completed artwork reimagines a piece of everyday infrastructure as an immersive and culturally resonant experience.
Positioned at a key point of movement within the city, the work creates a sense of arrival while grounding visitors in a strong sense of place, contributing to Wangaratta’s growing network of public art.
Outcome
Creating Meaningful Public Spaces.
This mural forms part of Wangaratta’s growing public art network, enhancing the station precinct and offering residents and visitors a more engaging and culturally rich experience of the city.
Partnered with DULUX“This artwork makes fantastic addition to the revitalised Wangaratta Railway Station precinct. Having grown up just down the road in Benalla, I am proud to support projects like this that celebrate our local history and reflect the wider community’s vision for the space.”
JACLYN SYMES
MEMBER FOR NORTHERN VICTORIA