A parking lot with a rainbow-colored pavement and wall, featuring a parked sports car near the corner.

Porsche Art Car Activation

Location: Melbourne, Australia
Client / Partner: Porsche Centre Melbourne

The Brief

Porsche Centre Melbourne wanted to celebrate 911 Day with an activation that embodied the brand’s design-led heritage while engaging audiences in a bold, cultural way. The goal was to merge the precision of Porsche engineering with contemporary creativity—delivering a unique experience for clients and enthusiasts.

Colorful gradient painted Porsche 911 parked next to a vibrant yellow brick wall and a rainbow-colored background.
Porsche on race track hand painted with mural art by drez

Our Approach

  • Curated brand moment with new 911painted by acclaimed street artist DREZ to reimagine a Porsche 911 through his distinctive visual language.

  • Delivered a live in-house painting activation at Porsche Centre Melbourne on 911 Day, creating an exclusive event for Porsche clients and brand fans.

  • Designed and executed a large-scale mural as a portal for the 911 to sit within at Wall to Wall Festival, transforming the activation into an off-site, fully immersive art experience witnessed by over 15,000 people.

  • Produce a suite of high-quality content assets; photography, video, and social media edits, ensuring the impact extended well beyond the event itself

The Outcome

  • Created a one-of-a-kind, immersive experience that connected Porsche’s design ethos with Melbourne’s creative culture.

  • Generated global media exposure, including coverage in Hypewhip (audience 6.3M+).

  • Delivered hundreds of thousands of social views across Porsche Centre Melbourne’s digital channels.

  • Reinforced Porsche’s positioning as a forward-thinking, culturally engaged brand, blending heritage with contemporary street art.

A vibrant orange sports car inside a showroom, with large windows showing green trees outside. Part of a other car and a colorful geometric artwork are also visible.

By the Numbers

  • 1 Porsche 911 transformed live

  • 911 Day exclusive client activation

  • 6.3M+ global media reach via Hypewhip alone

  • 100,000s of views across Porsche, Artist, and owned digital channels. Content created by our in-house team

  • 1 immersive mural portal created, making it one of the most unique art car activations ever created

A yellow Porsche sports car parked on a rainbow-colored crosswalk with stripes of purple, blue, green, yellow, orange, and red in an urban alleyway.
  • Mural by Kitt Bennett Hilton Hotel

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A Porsche sports car on a racetrack, curving sharply to the right with a colorful livery and motion blur indicating high speed, with a modern building on a hillside in the background.