andrew gaze and lauren jackon street art mural by street artists smug in Cremorne, Melbourne

NBL Head Quarters

Location: Cremorne, Melbourne, Australia
Client / Partner: National Basketball League (NBL); LK Property Group

Brief

When the National Basketball League (NBL) relocated its headquarters to Cremorne, Melbourne, they wanted a landmark sports mural that would celebrate the game’s most influential icons.

The mural needed to:

  • Honour Australian basketball legends Andrew Gaze and Lauren Jackson

  • Establish the NBL’s new headquarters as a cultural and sporting landmark in Melbourne

  • Deliver a large-scale public artwork that would inspire fans and reflect the legacy of basketball in Australia

Our Approach

  • Juddy Roller collaborated with the NBL and LK Property Group to curate and produce a world-class sports mural.

  • Artist Collaboration – Engaged world-leading mural artist Smug to create a large-scale portrait with precision and impact.

  • Cultural Relevance – Ensured the mural design aligned with the NBL brand and Melbourne’s reputation as Australia’s sporting capital.

  • High Visibility – Positioned the artwork on a prominent facade to maximise public engagement and media reach.

  • Turnkey Delivery – Managed wall preparation, production, and installation with safety and quality at the forefront.

The Outcome

  • The finished mural transformed the NBL headquarters into an iconic destination for basketball fans and the Melbourne community.

  • Cemented the Cremorne site as a public art landmark for Australian basketball

  • Elevated the NBL brand through an authentic celebration of sporting heritage

  • Attracted national media attention and became one of Australia’s most recognisable sports-inspired murals.

Recognition & Awards

  • Featured across Fox Sports, Channel 9, and The Age

  • Widely shared by fans, athletes, and the basketball community on social media

  • Recognised as one of Australia’s most important basketball murals and a cultural highlight in Cremorne

“Juddy Roller’s deep understanding of large-scale public art, combined with their ability to navigate complex stakeholder requirements, make them the definitive choice for developers and architects seeking to integrate world-class art into their projects.”

Shannon Roberts, Property Development Specialist
LK Property Group

Let's talk about your next project
  • street art mural across building facade by Smug for the NBL HQ in Cremorne
  • street art mural across building facade by Smug for the NBL HQ in Cremorne
  • street art mural across building facade by Smug for the NBL HQ in Cremorne

See our latest projects below

While we've been hiding out in a dark Melbourne basement, @smugone has been doing the hard yards out in Kapunda, South Australia. This silo is his most ambitious to date and serves as a standard bearer for the entire silo art trail. Big thank you t
A tip of the hat to the Dandy Pig at Dandenong Market The Dandy Pig, the beloved, top-hatted neon mascot, has been welcoming locals since the 1950s, signaling your arrival into Dandenong with style and charm. After decades of love, restoration, and

Ready to start your journey?

Contact us, we are always up for a new challenge!

A woman painting a colorful mural on a wall using a brush, wearing a white cap and carrying painting supplies against a blue sky.