Andrew Gaze and Lauren Jackson Mural
CASE STUDY:LK Property + NBL
clientNBL Headquartes
locationArt Direction + Curation Delivery
9 Storeys
SCOPESCALE01 overviewA New Landmark for Australian Basketball
When the National Basketball League relocated its headquarters to Cremorne, it wanted to create more than a new workplace. It wanted a landmark that celebrated Australian basketball and connected the building to Melbourne’s identity as the nation’s sporting capital.
Juddy Roller was engaged by the NBL and LK Property Group to curate and deliver a monumental mural honouring two of the game’s most influential figures: Andrew Gaze and Lauren Jackson.
Working across artist curation, creative development, wall preparation, access, safety and installation, Juddy Roller transformed the prominent building facade into a permanent celebration of Australian basketball.
“Juddy Roller’s deep understanding of large-scale public art, combined with their ability to navigate complex production processes, makes them the definitive choice for developers and architects seeking to integrate world-class art into their projects.”
Shannon Roberts
Property Development Specialist,
LK Property Group 
02 the challengeThe NBL needed more than a headquarters. It needed a landmark.
The new headquarters required a powerful visual identity that could represent the scale, energy and cultural significance of Australian basketball.
What the Project required Celebrate Andrew Gaze and Lauren Jackson in a way that felt authentic to their contribution to Australian basketball.
Transform a highly visible commercial facade into a cultural and sporting landmark.
Balance the NBL’s brand identity with the independent creative vision of a leading contemporary artist.
Deliver a technically complex, architectural-scale artwork safely and efficiently on an active site.
Create a permanent public artwork capable of generating audience engagement, media attention and long-term brand value.
03 the collaborationOne Artist. Two Australian Basketball Icons.
The creative team and talent were carefully selected to bring together world-class mural practice and two of the most important figures in Australian basketball history.
Smug
artistAndrew Gaze
AUSTRALIAN BASKETBALL LEGENDLauren Jackson
Australia Basketball legend9
638
2
Iconic
storey muralsquare metersbasketball legends sports tribute
04 outcomesA headquarters the basketball community can rally around.
→ Transformed the NBL headquarters into a highly visible cultural and sporting landmark.
→ Celebrated Andrew Gaze and Lauren Jackson through an authentic and permanent public artwork.
→ A distinctive visual identity embedded within the development itself — not in ads that disappear
→ Elevated the NBL brand by embedding Australian basketball history directly into the built environment.
→ Generated national media coverage across major sports and news platforms.
From Corporate Headquarters to Cultural Landmark
This project demonstrates Juddy Roller’s ability to translate sporting heritage and brand identity into monumental public art.
By combining curatorial vision, world-class artistic talent and architectural-scale project delivery, Juddy Roller helped transform the NBL headquarters from a commercial building into a permanent cultural asset.
The mural does more than promote the organisation. It creates a visible connection between the NBL, its greatest athletes, its supporters and the city it calls home.